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Yearbook of Experts® member profiles
Scott Lorenz - Book Marketing Expert
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About: Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it's their first book or their 15th book. He's handled publicity for books by CEOs, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC Nightly News, The New York Times, Nightline, TIME, PBS and many more.
Denny Hatch -- Direct Mail Expert
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About: Denny Hatch is a freelance writer, designer and consultant on direct mail/direct marketing/e-marketing and the author of six books on marketing and business as well as four novels. In 1984 founded and edited the newsletter and archive service WHO'S MAILING WHAT! His archive contained information on more than 200,000 direct mailings. His system revolutionized how direct mail (the most secretive advertising and marketing medium) could be measured in terms of success and failure. In 2018 Denny founded and now edits Denny Hatch's Marketing Blog (www.dennyhatch.blogspot.com). He can be reached at 215-644-9526. dennyhatch@yahoo.com
Ford Saeks - Business Growth Accelerator
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About: As one of the worlds' 'Top Business Growth Experts', Ford Saeks specializes in helping organizations find, attract and keep their customers through innovative Internet Marketing & Social Media Marketing strategies. He is the 'go-to' guy when you want to increase targeted lead generation that converts into sales and profits. He has helped thousands of people monetize their websites and social media networking efforts implementing strategies that produce measurable results. Audiences love Ford's interactive approach, fun style and action-oriented focus that allows participants to leave with ideas and action steps that they can implement to produce immediate results.
 

Recent News Releases
 Date HeadlineParticipant Name
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07/31/2022
Denny Hatch -- Direct Mail Expert
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06/26/2018
Scott Lorenz - Book Marketing Expert
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06/19/2018
Scott Lorenz - Book Marketing Expert
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10/12/2017
Scott Lorenz - Book Marketing Expert
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07/12/2017
Scott Lorenz - Book Marketing Expert
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07/11/2017
Scott Lorenz - Book Marketing Expert
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06/23/2017
Scott Lorenz - Book Marketing Expert
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06/23/2017
Scott Lorenz - Book Marketing Expert
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06/23/2017
Scott Lorenz - Book Marketing Expert
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06/23/2017
Scott Lorenz - Book Marketing Expert

Blog Posts
 Date HeadlineParticipant Name
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10/13/2025
AI Friendly Website Optimization: Get Your Business Found by ChatGPT, Google AI & Perplexity Ford Saeks - Business Growth Accelerator
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10/06/2025
Here's the Truth on US Federal Government Waste, Fraud, and Abuse Shel Horowitz, Marketing Consultant - Going Beyond Sustainability
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10/01/2025
Gen Z Is Reading More Than Ever—and What Authors Should Know Scott Lorenz - Book Marketing Expert
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09/21/2025
Kimmel Firing: My Letter to Disney (ABC'S Owner) Shel Horowitz, Marketing Consultant - Going Beyond Sustainability
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09/19/2025
Jon Stewart plays out the consequences of TV that conforms to the wishes of "Dear Leader" Shel Horowitz, Marketing Consultant - Going Beyond Sustainability
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09/19/2025
The First and Last Pages of Your Book: Why They Matter More Than You Think Scott Lorenz - Book Marketing Expert
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09/05/2025
7 Powerful Ways SEO is Changing with AEO and GEO Ford Saeks - Business Growth Accelerator
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09/05/2025
Publicity vs. Advertising: Why Organic Buzz Still Outranks Paid Ads for Books Scott Lorenz - Book Marketing Expert
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08/26/2025
#214 A. I. From Denny Hatch -- Direct Mail Expert Denny Hatch -- Direct Mail Expert
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08/25/2025
Making a Difference Every Day in Turbulent Times Shel Horowitz, Marketing Consultant - Going Beyond Sustainability




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